TRAVEL RETAIL
The brief
Develop a branded engagement space, serving as a permanent shop-in-shop and platform for supporting key launches in Abu Dhabi’s newest airport.
The area will become an attraction to the tobacco category and help with brand building through engaging consumer activation as well as driving sales by providing the right consumer offers and shortening the path to purchase.
The Result
A luxury space to showcase BAT’s premium brand by taking their brand language and elevating it through considerd materials, textures and finishes. Ultimately creating a premium gallery like space for users to discover the activated brand.
The Digital Pillar is to disrupt in the travel retail space. A bright, engaging and ever-changing communication beacon for the brand. It utilises the rich, visual and sensory world of the brand, products & services to invite our consumers to explore.
Required pillar height
Suggested pillar height
